Consumer Electronics Whitepapers Changing Channels in CE

Changing Channels in CE

From IBM Global Business Services: For decades, consumer electronics (CE) manufacturers have focused on creating products and retailers have focused on selling them. But things are changing. CE manufacturers and retailers are moving into each other’s business space while still being dependent on each other. We believe that CE manufacturers need to quickly learn more about their end consumers, and rethink their channel strategy mix to best reach their target CE customers, all without alienating existing retail channel relationships.
Attachments:
Download this file (Changing Channels in CE.pdf)Changing Channels in CE[ ]94 Kb
 

Add your comment

Your name:
Subject:
Comment:

OnForce Blog

  • Season’s Greetings From OnForce
    I wanted to take a moment to wish you all a Happy Holiday season, and to get you caught up on what’s new here at OnForce. We recently released the OnForce Services Marketplace Index (OSMI)...

TWICE

inform

Scientific American

  • One World, Many Minds: Intelligence in the Animal Kingdom

    We were talking about politics. My housemate, an English professor, opined that certain politicians were thinking with their reptilian brains when they threatened military action against Iran. Many people believe that a component of the...